Hello Sunday Morning
Assistance with alcohol behaviour change through Digital Health Coaching
Public Health Research
Only 30% of Australians who need support to reduce their drinking are able to access it. As a result, many people don't get support and end up developing chronic alcohol use issues throughout their lives. Through innovative, digital health coaching this project aimed to provide alcohol support to 100,000 Australians regardless of their circumstances, assisting the prevention of chronic disease on a national scale.
The project had four main goals:
To achieve the goals of the project and to successfully integrate Daybreak into the Australian health system, Hello Sunday Morning developed and implemented a new health coaching feature into Daybreak, which represented the clinical backbone of the program, providing members with 1:1 support with a qualified professional.
Extensive promotion and marketing was undertaken to ensure that those who needed access to Daybreak, knew how to access it; the aim being for 100,000 Australians to access the program over the project timeline.
The team also did extensive market research to gauge general practitioners’ reactions to Daybreak and their willingness to engage with the program, before rolling out training across GPs to better integrate Daybreak within this network.
In partnership with the National Drug Research Institute at Curtin University, Hello Sunday Morning undertook a Randomised Control Trial to compare the impact of receiving online health coaching within the Daybreak program with no coaching within Daybreak.
Hello Sunday Morning faced a number of challenges delivering this project, requiring adjustment of the project scope. The main three changes made were:
Despite these challenges, the project had a tremendous impact and delivered some great results. Some of these included:
In response to COVID-19, the Federal Government provided Hello Sunday Morning with a 12-month $1.5 million boost to support a projected 25% increase in people expected to access Daybreak.
In June 2020, measures were implemented in Daybreak to enable tracking of alcohol consumption and psychological distress across members over time on an individual level. Over a 12-week period, these measures quantified a 73% reduction in the number of Daybreak members who are consuming 6+ drinks multiple times per week, along with 80% of the membership reducing their psychological distress.
In December 2021, The Ian Potter Foundation awarded Hello Sunday Morning a major grant ($2.5 million over 5 years) to build its capacity and enable the organisation to continually improve the quality and safety of its services.