Established to help boost capacity for both stretched newsrooms and nature champions, the Nature Media Centre is looking for spokespeople from all walks of life to help journalists tell more and better stories about Australia's nature crisis.

“Australia’s environment is in poor and deteriorating health, with at least 19 ecosystems at risk of collapse and over 2,200 species now listed as threatened. Yet many Australians still believe nature is in good shape,” says Nature Media Centre Director Erin Farley.  

“With more authentic messengers, equipped to tell better stories about nature, and by supporting journalists to connect with these nature champions, we can ensure more people understand the nature crisis and demand action.”

To support journalists, content creators and other newsmakers, the Nature Media Centre has established a database of nature spokespeople right across the nation. Over 150 spokespeople from marine scientists, First Nations land managers and conservation-focused farmers to wildlife carers and plastic-free advocates are already profiled – but more are needed.

Nature champions who want to connect with media can easily provide a profile of their work via the nature media centre’s website.

The Nature Media Centre has also launched a regular training program for local advocates who want to enhance their communication skills. As part of the training program participants gain an overview of values-based messaging, basic media training and content creation.

You can sign up to join a future training program here.

The Nature Media Centre is a joint project of the Biodiversity Council, the Australian Land Conservation Alliance, and the Pew Charitable Trusts.